I designed a range of ongoing digital assets for the campaign including, social media (organic and paid), email campaigns, and website assets from landing page drivers to homepage image and videos banners.

A selection of static paid media assets, including lead generation ads to promote the Winter Sale and gifting-focused campaigns for the Christmas period. The creative direction focused on delivering engaging, emotive vis uals that resonate and inspire the target audience.

I also designed a campaign lookbook focused on personalisation and gifting inspiration. It was included in customer orders and displayed in-store alongside POS materials.